In This Article:

    Social Data for Supporters

    In This Article:

      Engage automatically searches for supporter email addresses which match those associated with social media platforms Facebook, Twitter, and LinkedIn. When matches are found, Engage updates supporters' records under "Supporter Basics" as shown below:

      In addition to storing Social data whenever possible, Engage also makes Social data queryable so that campaign managers can easily find supporters, make or update groups, export results or create emails based on robust social metrics outlined below. Note that there is also a metric called "Social Reach" in Engage and it's definition is also outlined below.

      Social Reach

      Engage has built-in algorithms which categorize a supporter's Social Reach into four buckets: Unknown, Low, Medium and High.

      Unknown
      --No data on matched accounts

      Low
      --Match on at least one network Facebook, Twitter or LinkedIn

      OR

      --Match on Twitter
      --Twitter Followers < 50

      Medium
      --Match on at least two of: Twitter, Facebook, and LinkedIn

      OR

      --Match on Twitter
      --Twitter Followers between 50 and 200
      (Average is 208 http://yourescapefrom9to5.com/average-number-of-twitter-followers-is-208-infographic)

      OR

      --Match on LinkedIn
      --Followers between 100 and 300
      (300 captures 50% - http://www.statista.com/statistics/264097/number-of-1st-level-connections-of-linkedin-users/)

      OR

      --Klout score between 0 and 40

      High
      --Match on Twitter, Facebook, and LinkedIn
      --Gross count of followers (all networks) > 1000

      OR

      --Match on Twitter
      --Followers > 200 on Twitter

      OR

      --Match on LinkedIn
      --Connections > 300

      OR
      --Klout score (if known) and > 40

      After Social Reach, there are many more options for querying on Social data including platform membership (such as, is a member of a particular platform or any platform, number of followers, number following, etc).

      When results are found in the query tool, the functions for Social data are the same as all other query options. Campaign managers can use the results to create or update groups, export or create an email. A good example might be to email all supporters with Twitter followers over a certain number if an organization is planning a twitter campaign. Organizations will want to ask their most influential supporters to tweet or post on their behalf and add them to dynamic Groups for easy targeting in the future.

       

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