When to use it
While email blasts are often written so the content applies to all recipients, emails that have personalized content often have more impact, result in more actions taken and can increase donation amounts.
And increase the open rates on your emails!
Note: For tools to individualize content based upon group membership, donation history, or actions taken read about dynamic content.
Merge Fields can be used in:
- The subject line of an email blast;
- The HTML body of an email blast; and
- The text body of an email blast.
How to get there
You have two options to insert merge fields into your email blast content.
- Simply type a field name wrapped in double square brackets in-line in the text - for instance, Dear
- Use the dynamic content drop down list to automatically generate and insert the merge field.
Generating Supporter Merge Fields for Email Blasts
First_Nameis shown in this example.
Manually entering merge fields
- Find the appropriate field name
- Type it into your email content encased in double brackets.
[[Street 2]] will often be empty, it's best to place it on the same line as
[[Street]] to avoid an empty line break.
When the blast is sent, assuming values existed for those fields in the supporter's record, it would display for an individual supporter as something like:
491 Pepper Street Apartment 100
Las Salsas, TX 12345-0023
Troubleshooting Common Issues
[[First_Name]]and it's received by a supporter for whom you do not have a First_Name value, Salsa will substitute a default value that you can configure in Default Merge Fields.
Improperly formatted merge fields. Merge fields must have the [[ ]] syntax. They are also case-sensitive.
Misnamed merge fields. Custom fields will use the same double-bracket syntax as regular supporter fields; the field name within those brackets will be the API Name you assign to your custom field. You can see the API name for any custom field by examining the custom fields area under the Supporter Management tab.