When to use it
Unsubscribe pages allow your supporters to opt out of a list they had previously joined.
Your terms of service (and the law) require you to offer a valid unsubscribe mechanism to your mailing recipients. Complying with this requirement helps us to ensure the deliverability of your email blasts!
You have two principal options for configuring an unsubscribe page for your users. These options are not mutually exclusive: you can use different pages and different unsubscribe paths for different list segments or situations.
Default Unsubscribe Pages
Custom Unsubscribe Pages
How to get there
The link to your Default Unsubscribe Form can be found in the Useful Links widget on your main dashboard.
You can create Custom Unsubscribe Forms in the Email Blast package.
When the supporter unsubscribes from "Everything" through this process, he or she is setting their Receive_Email value to unsubscribed. You can add groups to this page using the Display to User field (in the Manage Groups tool). However, it's much easier to manage lists in the Custom Unsubscribe Pages.
Custom Unsubscribe PagesCustom Unsubscribe Pages allow your supporters to have more granular control over how they want to hear from you (rather than just blocking your emails altogether). Once you set up a custom unsubscribe page, it will look something like this.
This tab allows you to customize the presentation of the unsubscribe page.
Your custom unsubscribe page URL
At the top of the page, you'll see the properly formatted link for use in your emails.
Just copy and paste this URL into your email template and your unsubscribe statistics will be tracked in your email blast statistics.
Reference Name: This field is a reference that will appear internally within your Salsa headquarters for identification purposes, and will not be shown to your supporters.
Footer: The page footer text displays below the form fields requested of end users visiting the page, and is generally used for either additional explanatory text about the page or identity information about your organization.
The Options tab allows you to customize how your supporters are unsubscribing, and from what.
The "remove from list entirely" option allows supporters to change their Receive_Email value to "unsubscribed." This means they won't receive any emails you send them - ever.
If you prefer for users to only have the option of removing their record from a particular list, you can hide this ability. To maintain good standing with spam lists, Salsa will force display of this option if the supporter does not belong to any of the included groups/tags/chapters.
Supporter lists (or segments) can be managed in several different ways and you may use one or more than one of these options to organize your supporters. However your organize your supporters into segments/lists, you can use these tools to allow them to unsubscribe only from certain types of correspondence.
To select multiple items in the list, hold the "Control" button (if using a PC) or the "Command" button (if using a Mac) while clicking the list titles.
Chapters to unsubscribe from: If you use chapters, they will display in a list here. If you want to show a chapter (or chapters) as an unsubscribe option, select the chapter(s) here. Chapters will only appear on the public page if the supporter processing the page is already a member of the chapter.
Groups to unsubscribe from: If you want to show a group (or groups) as an unsubscribe option, select the group(s) here. Selected groups will be presented as checkboxes on the form, but they will only appear on the public page if the supporter processing the page is already a member of the group(s).
While you have the option of creating a page that lists all your newsletter groups, one of the benefits of using Unsubscribe Pages is the ability to build separate, list-specific Unsubscribe Pages – perhaps offering on each page only a single group (list) at a time, and linking that page only from that list's newsletters.
Remove from the following interests/tags: Tags are less commonly used as the basis for list subscriptions. However, if you want to show a tag (or tags) as an unsubscribe option, select the tag(s) here. Selected tags will be presented as checkboxes on the form, but they will only appear on the public page if the supporter processing the page already has the tag(s) on their supporter record.
This box lists all auto-responses (also called triggers) created in your Salsa headquarters. Choosing one or several auto-responses here will cause those responses to send to the supporter every time the page is completed. Use this section to associate thank-you messages and/or internal notifications when actions are completed. See the auto-responses section for more on how to configure these messages.
Clicking this checkbox adds a comment field to your unsubscribe page.
Supporters can use this field to tell you why they are unsubscribing.
Unsubscribe comments are stored in the Unsubscribe table in the Reason field. To view these comments, use our Custom Report Builder and create a report on this table and field.
When you're creating an email template, you'll be able to add the default unsubscribe page by clicking this text link (instead of copying and pasting the link from the unsubscribe page into the email template content).