In This Article:

    Additional Web Resources for Political Clients

    In This Article:


      The Biography page is a specific type of content meant for publishing your candidate's biography. There are no special settings to master: just enter a biography exactly how you'd like it to appear, with pictures, video, and hyperlinks as desired.


      You'll also notice a box in the corner of the screen ( Image 1), which enables you to:


        • View the page as it currently appears to visitors;


      • Change the design template branding your page (see Image 2).




      The headline appears in h2 font at the top of the biography page, and also populates the page's HTML title attribute, meaning most browsers will display this field in the pane, tab or window that shows the page.


      Generally, you'll simply place in this field the name of the biography's subject.


      Your Biography


      Enter the biographical story you're here to tell in this field, which can be HTML-styled using the WYSIWYG editor, including images, links, and video embeds.


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      Endorsements entries automatically populate a dynamic list of your growing collection of official endorsements. This dynamic list will appear when you click the "Endorsements" option in your navbar on your public page.

      Endorser's Name

      The personal or organizational name of the endorsing party, such as Abraham Lincoln, or Knights of the Round Table. Note that for title-holding parties, you'll generally omit the title from this field, and instead enter it below under "Title/Position".

      Endorser Description

      Who wants to read a plain list of names? Use this field to draw out the depth and breadth of your support and sell the endorsement's importance to your constituent or potential supporter: "The oldest union in the state"; or, "Endorsed my opponent last cycle but now says 'Candidate X is the best person for the job".

      Succinct entries are generally to be preferred, but you can enter descriptions of any length. This field can be HTML-styled using the WYSIWYG editor, including images and video embeds, such as a joint appearance with the endorser.

      To make your endorsement description available to your users through your endorsements list, you can add the URL for your individual endorsement page to the "link" box in Salsa.


      If available, enter the endorser's full url (e.g.,, not If this field is populated, the endorser's name will be hyperlinked to the url in question. This means that when clicked in your list of endorsements, it will not show your description.


      If the endorser has an important title or position, enter it here. This will appear on the endorser's page above the description, but not in the list of endorsements. (Check that it's not double-entered in the Endorser's Name field.)

      This is what your endorsement list will look like:

      This is what your individual endorsement page will look like:

      Issue Areas

      Issue Areas are quick chunks of content that will be aggregated by your site's issues page. You'll probably want a few different issue areas touching on your candidate's selling points on the issues most important to your potential supporters.


      Build that issues page by creating one or more Issue Area entries here, using a separate entry for each different issue you want to highlight. ( Image 1)


      You'll also notice a box in the corner of the screen ( Image 2), which enables you to:



        • View the overall Issues page (including all your separate Issue Areas) as it currently appears to visitors;


        • Change the design template branding your page (see Image 3).



      Issue Name


      This field creates the "headline" for this particular issue, and is posted in h3 HTML style on the issues page. Populate it with an instantly recognizable slug identifying the issue -- perhaps simply the abstract name of the issue (like "the environment" or "jobs"), or perhaps a very brief tagline framing the issue (like "100% rating from the League of Environmental Voters" or "fighting for working men and women since 1993").


      Issue Description


      This text is the meat of your issue content, and might be used to outline accomplishments, proposals, or how you differentiate yourself from other candidates. This field can be HTML-styled using the WYSIWYG editor, including images, links, and video embeds.




      Use the Order field to manipulate the sequence in which different Issue Areas appear on the issues page. Order 1 issues areas are the first displayed; Order 10, the last.


      Image 1:





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      Image 3:




      Political Template Library

      Every website needs a template, a model HTML document upon which all your site's various pages are based. The template contains the content that should appear on every page, like the navigation bar (often just "navbar"), the banner headline or image (typically "the banner"), and of course the sidebar action widgets ("you know, those button things on the right side of the page"). You need no HTML knowledge to use our professionally-designed political templates. You may also create your own customized template from the ground up.

      Creating your first template

      Click the "Create Template" button in the Checklist. Then, click "create a new", which will prompt several options for creating your new template.

      NOTE: for new users or those not familiar with HTML and CSS, selecting a template from our existing library is the best place to start.

      Select from Template Library

      By selecting this option you will be able to use one of our many default templates to quickly and easily create a template. The first step is to select one of the 13 available template types which will be pictured on the "Name and Style" tab. After making your selection, click Save.

      Next, you'll be able to set the colors for your template. You can either select some of our color sets, or you can use your own custom colors, by selecting Custom from the drop down menu. Then once click Save.

      Next, the Configure your site tab is particularly important; below is a quick rundown of your available options.

      When you make changes to your template, please make sure to click Save (at the bottom of the template editor) or Refresh and preview (at the top of the template editor). Not taking these steps could result in lost changes if you switch away from an active tab or window!

      Take Action: This field allows you to set widgets on the left side of your template for donation pages, tell-a-friend pages, and volunteer pages.

      Connect Online: This field allows you to connect to all of your social networking tools, like Facebook, Twitter, YouTube and others.

      Upcoming Event: This field lets you create an events feed to show all of your upcoming events. These events can be set up in your Events management tab.

      Navbar: This allows you to create the settings for your navigation bar, whether it's creating a "home" navbar option, adding custom pages to your navigation bar or hiding existing pages.

      Footer: This is where you will provide your disclaimer and/or your copyright.

      Google Analytics: This will allow you to add a google tracking code to see how users are reaching your sites.

      Head Content: This is where you can add meta data for search engine optimization.

      Banner: This is where you will either add the name you want in your banner or add the image you want to appear in your banner.

      Widget Hiding Options: This will allow you to hide your sidebar widgets on specific pages.

      Linked CSS: This field provides a place where the URL of a Cascading Style Sheet can be inserted. The next time that the template is used, Salsa will include this stylesheet after all of the other stylesheets for the template. That means that the stylesheet can override any existing style declaration easily, making it a snap to change the look-and-feel of the template.

      Press Releases

      The press releases feature enables you to provide breaking news relevant to your organization in a static content page. The individual press releases also automatically create a "river of press releases" page listing all your past press releases with links to the full stories. This feature works in a way very similar to News Items


      The url of the page "river of press releases" page will end with:




      ... where XXXX is the number of your organization. (Older river-of-press-releases urls ending in "pressRelease.jsp" are no longer functional, and should be updated.)


      While you can use press releases without referencing the "river" page, you may find the historical archive of press releases makes a useful standing link for your site.


      The press release builder's first tab, Content, configures the basic appearance of the release. ( Image 1)


      You'll also notice, in this tab (and throughout the workflow) a box in the corner of the screen ( Image 2), which enables you to:


        • View the page as it currently appears to visitors;


        • Change the design template branding your page (see Image 3).



      Name or Headline


      The public name of the press release will appear as a banner headline atop the page (in h3 HTML style). This will also set the HTML "title" element of the web page, meaning that the name you place here will generally appear as the page's name in most browser tabs or panes.




      Date the news item using Salsa's built-in calendar picker. (If adding by hand, enter using the format yyyy-mm-dd hh:mm.)


      Short Description


      Use this field for a quick summary (we suggest no more than a sentence). The "Short Description" field is not used on the press release page itself, but is used to populate the "river of press releases" page listing all press releases.




      Use this field for the main content of the page, generally the text of the press release itself. It can be HTML-styled using the WYSIWYG editor, including images, links, and video embeds.




      Image 1:



      Image 2:



      Image 3:


      Volunteer Registration Pages


      Volunteer registration pages are a special type of signup page, and like regular signup pages, they'll add people to your supporter list where you can communicate with them just like other supporters. Volunteer registration pages are streamlined to help you also incorporate these people into a volunteer program by presenting your potential volunteers with a customized set of volunteering options.

      The volunteer signup page builder's first tab, Content, configures the basic appearance of the page. ( Image 1)

      You'll also notice, in this tab (and throughout the workflow) a box in the corner of the screen ( Image 2), which enables you to:


        • View the page as it currently appears to visitors;


        • Change the design template branding your page (see Image 3).


      Reference Name

      Throughout Salsa, Reference Name fields provide an internal reference for you to identify the page; it is not shown on the user-facing pages.


      The public name of the volunteer signup page will appear as a banner headline atop the page (in h2 HTML style).


      Inspire the page's visitor to volunteer! This field appears on the signup page after the Title, and can be HTML-styled using the WYSIWYG editor, including images, links, and video embeds.

      Image 1:

      Image 2:

      Image 3:

      Supporter Info

      The Supporter Info tab lets you determine what information you'll be collecting when someone signs up on the page.

      Requested Info

      You can request or require as much or as little data as you like when processing a volunteer registration. ( Image 1)

      Add more fields by clicking the button with the plus symbol and selecting the new field from the drop-down menu. Be sure to include custom fields you might have set up to help manage volunteer availability for your organization.

      Make any field requested field into a required field by clicking the "required" check box next to it.

      Remove fields by clicking the button with the minus symbol.

      Note that fields cannot be reordered without removing them and re-adding them in a new sequence.


      In addition to collecting supporter data, you can have people who use the volunteer page sorted into different Groups, or subsets of your list.

      Though their use is optional, groups can be a useful way to segment volunteers around skills, tasks, or other things not represented in the default volunteer management setup.

      If you do want signers grouped, set it up here with two easy steps.


        1. First, choose whether to allow supporter to opt into particular groups during signup process, or whether to automatically add them to your groups.

            • If supporters are allowed to opt-in -- the page's default behavior -- all selected groups appear on the signup page as checkboxes which supporters will be able to self-select.

          • If supporters are automatically added to groups, groups are not visible on the public-facing page, but supporters will automatically be added to them upon signing up. Simply check "automatically add to the groups" to make the page behave this way.


      1. Second, click the magnifying glass icon to pick one of your existing Salsa groups for the page. To involve multiple groups, click "Add a group" and repeat the process. (See images 2a-2b) Click "Remove" to disassociate any group from the signup page. There is neither a minimum nor maximum number of groups that may be associated with any given page.

      Volunteer Fields

      In addition to the fields and groups that you select for collection, the volunteer registration form automatically includes a standardized set of fields relating to volunteer interest and availability. ( Image 3) You can subsequently manage your prospective volunteers using both your own custom information and the information they provide Salsa's standard volunteer package.


      Image 1:

      Image 2a:

      Image 2b:

      Image 3:

      Other text

      The Other Text tab allows you to insert some additional text at various places throughout the signup page.

      These fields aren't necessary to the page's functioning, and there's nothing wrong with leaving them blank. What they offer is the ability to fine-tune the appearance and presentation of your page.

      These boxes also allow HTML, and since the first box ("Content before the submit button") occurs within the volunteer signup form itself, it can also enable you to insert code that customizes the behavior of the form -- for example, have it also create an event registration, or implement a script. (In general, we do not directly support such customizations; you'll need to rely on your own coding knowledge.)

      Image 1:


      Follow up

      Under the Follow-Up tab, you'll determine how your page "responds" to someone who signs up in two different ways:


        • The next page s/he sees; and,


        • what emails (if any) are automatically launched by the volunteer signup.


      Redirect Path

      This field allows you to specify the web address to which your registrant will be redirected after completing the volunteer signup page. This could be your website’s homepage, a donation page, a tell-a-friend page, or literally any other page on the web. You could even use Salsa's Website Management tools to design a special landing page that tells the registrant to expect an email from your organization, or provides a welcome package.

      Use a full url -- e.g., and not

      Assign Email Autoresponses (Triggers)

      "Autorespones" or "Triggers" are email messages launched as a result of someone completing the volunteer signup page.

      Though Autoresponses are optional, they are highly recommended; someone volunteering to help you is making a significant commitment, and deserves an immediate thanks. Additional Autoresponses (there is no limit to the number of Autoresponses a page can launch) can also be used to email an alert to someone in your own organization, so you'll know immediately whenever someone volunteers.

      Use this section to build and configure your page's associated Autorespones. You can configure any number of Autoresponses, in any combination of new and existing Autoresponses, on each different volunteer signup page.


        1. Add a new response creates a brand-new Autoresponse on the fly. ( Image 1)

            • Click "Add a new response".

            • The new, not-yet-customized response appears in a shaded bar.

            • Click the response itself to edit the response message settings and content.

            • Set as a Reply Email (delivered immediately to the person who signed up), an Individual Email (delivered immediately to a designated third party), or a Timed Trigger (delivered after a set delay to the person who signed up).

          • Enter a name and email address who should appear on the "From" line of the email when the recipient reads it, as well as the content of the message itself.


        1. Add an existing response selects an Autoresponse you have already configured. ( Image 2)

            • Click "Add an existing response".

            • Search among all Autoresponses in your Salsa account.

            • Click "Select" to associate your chosen Autoresponse with this page. (Note: the Autoresponse will still remain in use for any other pages for which it has been selected.)

            • The selected response appears in a shaded bar.

            • If desired, edit the Autoresponse content just as you would a new response (above). (Note: editing the Autoresponse content changes its content for every other page that uses the response. When in doubt, create a new response instead.)


      Image 1a: Select "Add a new response" ...

      Image 1b: ... the new autoresponse appears in a shaded bar

      Image 1c: Proceed to edit the autoresponse configuration

      Image 2a: Select "Add an existing response" ...

      Image 2b: Search for and select an auto-response

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