In This Article:

    Tracking Codes, Tags, and Other Tools to Track Donations

    In This Article:

      Overview

      The donation database table has several fields that can be used for tracking purposes. Fundamentally they are the same in the sense they are fill in the blank fields, but there are some subtle differences:

      • Designation_Code - supports up to 128 characters, is editable directly in the interface after a donation has been submitted.
      • Tracking_Code - supports up to 64 characters, is editable directly in the interface after a donation has been submitted, and will update the Tracking_Code field on the supporter record as well.
      • Donation_Tracking_Code - supports up to 64 characters, is not editable after a donation has been submitted so an import is required to update it.

      In addition to these fields, you can use add tags to donations pages as well. When you do this, any donation made via that page will have the tag in the donation record.

      Tracking Codes

      Tracking Codes are the most straightforward way to identify your donations.

      When building a donation page in your Salsa headquarters, you'll find a field under the Options tab to set a default tracking code. Content added to this field will be added to the Tracking_Code field for all donors.

      TrackingCode1.png

      You can also set your tracking codes through an edited link. For instance, say you're sharing your donation page through various channels (Facebook, Twitter, email). You'll probably want to know which donations were raised through which channel.

      Before you send out the link, just add at the end of the url &track=Twitter (or any word or code to identify the campaign). All donations generated by that link will be tracked as Twitter and not as Q4_donation_campaign:

      T1.png

      Please note if using short URLs on your Salsa pages: use the question mark sign (?track=) instead of the ampersand (&track=) to add your tracking.

      T2.png

      Tags

      Salsa's Tags feature is also available to track donations.

      When building your donation page in the Salsa headquarters, you can tag it using the "Add Tag" option after clicking the "View Publishing Tools" button.

      TrackingCode2.png

      Use as many tags as you like! All tags will be applied to any donations made through the tagged page, and the tag will also apply to the supporter record.

      You can also add link-specific tagging the same way you would with tracking codes. Just add a tag to the end of a link with syntax like &tag=Twitter.

      T3.png

      Please note if using short URLs on your Salsa pages: use the question mark sign (?tag=) instead of the ampersand (&tag=) to add your tracking.

      T4.png

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      Comments

      4 comments
      • Hello,

        When using &tag= or &track=, is there a way to use tags or tracking codes that are multiple words? Maybe a symbol that can be used in the middle of the desired tracking code name that will translate into a space? E.g. "&track=winter+campaign" which is stores the tracking code "winter campaign"?

         

        Thanks,

        Deanna

      • On the Make a Donation page within Salsa, there is both a place to record 'Donation Tracking Information' and 'Tracking Information.'  What is the difference between these?

      • Any plans to add this feature to Actions, so as to similarly track how people are getting to an action page?

      • Hi Sarah,

        You can use the sharing tags on any Salsa page - there's more detailed documentation on our Salsa Sharing page.

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