Our Smart Start program brings you a new approach to communications success for your organization. Through our topical webinars, you'll learn about key best practice for strategy and design as you create your essential communications assets in Salsa Engage. Think of this as your Level 2 of the learning process - while Salsa Scholars covers the "how to" technical aspect, Smart Start explores the "why," inviting you to create thoughtful digital content for your supporter base.
Smart Start covers:
- Newsletters (News You Can Use) - learn about great email newsletter design, as well as what you could be sharing in your e-news emails to help grow supporter relationships.
- Email Appeal Campaigns (Appealing with Feeling) - despite the name, this one is not limited to fundraising! Here, we provide key tips for general effective email design, as well as concepts specific to fundraising campaigns, applicable to other types of campaigns, too.
- Automated Welcome Series (First Impressions that Last) - use Engage's triggered series automation to create set-it-and-forget-it email outreach to really connect with your new subscribers, new donors, and more.
- Events (From Page Design to Tagline) - in this session, we share an abundance of examples of visually appealing events built in Engage by organizations just like yours. We also review core concepts of what should be included in your landing page, as well as the emails surrounding your event, to ensure high conversion rates!
Webinars are currently available in recorded format for you to view at your own pace. We recommend you begin with the topic that is most timely for your organization.
Please visit www.salsalabs.com/smart-start and bookmark the page for easy future access!