One of the most difficult questions for a non-profit fundraising professional to answer is, "What is the right donation amount to ask for from this particular donor?" The answer requires an understanding of each donor's ability to give, propensity to give, connection to the cause, giving history, and various other factors.
With SmartEngagement technology, Engage looks up all that information for you using machine learning. Find mid to high-level donors you may not have realized you had. Offer supporters on fundraising forms some donation ask levels at which they are apt to give.
Utillizing Salsa's SmartEngagement technology, employ pre-defined groups for mid-level and major gift prospects. This allows your organization to see those segments that you may not have otherwise noticed:
- Potential Major Donor—good chance they have the capacity and propensity to make a gift of $1,000 or greater.
- Potential Mid-Level Donor—good chance they have the capacity and propensity to make a gift over $400.
Smart Donation Amounts
On fundraising form pages, when you set donation ask amount string buttons, use SmartEngagement Technology to customize the button ask amounts for known donors. See who was presented with Smart Amounts in their transaction details.