When To Use It
Here, you'll be able to configure the categories of email blast campaigns you plan to send out in the future. These email campaign categories will be utilized to:
- Evaluate email blast performance
- Allow supporters to opt-out of receiving specific categories of emails on your subscription management form (which is better than them opting out of ALL correspondence!)
Default Message Topics
Message Topics are used to categorize your email campaigns. By default you will have two categories:
- Newsletter emails
- Fundraising emails
How Message Topics Are Used
Evaluate Performance - In the Insights tool, you'll be able to view your messaging statistics.
Manage Subscriptions - At the bottom of email blasts, your supporters will be able to Unsubscribe (stop receiving all correspondence from your organization) or Change Subscription Preferences (stop receive emails from specific Message Topics).