In This Article:

    Settings: Message Topics

    In This Article:

      Campaign managers can utilize Message Topics to categorize communications to supporters (for example, General, Fundraising, etc.). When a campaign manager sends an email (or sets up an email series), he chooses a message topic that aligns with the messaging. New supporters are automatically opted in to all message topics.

      The law mandates that Salsa has to provide an obvious mechanism for supporters to unsubscribe from your email blasts, since Salsa sends those emails on your behalf. When Supporters click the Unsubscribe link at the bottom of their email, they are presented with the list of available message topics and can opt out of any they don't want to receive, instead of just opting out from all your email blasts. When they opt out of a message topic, they're automatically excluded from email blasts or email series that utilize that topic. They may also completely unsubscribe from receiving any emails from you at all.

      Default Message Topics

      To create or manage Message Topics...

      1. Click the Settings icon (hammer and wrench) in the top right corner of the screen.
      2. Click the teal-colored Switch to... button on the right.
      3. Select Message Topics from the drop-down menu.

      Salsa Engage includes several topics by default. You can also create your own. Note that the changes you make will affect Message Topics on all messages.

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      These show up as an option when you are composing a message:

      2018-02-02_1121.png

      Subscription Management

      At the bottom of all email blasts, We add an Unsubscribe link so that your supporters will be able to manage which emails they receive by Message Topic or to unsubscribe entirely from all your email blasts. If the supporter re-engages with you by submitting a form or making a donation and opting-in to receive emails from you, then they will be re-subscribed.

      The Manage Subscription choices will include any default and custom message topics you maintain.

      2018-02-02_1349.png

      To manage the message that supporters see when clicking the Unsubscribe link or to view the Subscription Management hyperlink...

      1. Click the Settings icon (hammer and wrench) in the top right corner of the screen.
      2. Click the teal-colored Switch to... button on the right.
      3. Select Subscription Management from the drop-down menu.

      Subscription_Management.png

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