Salsa Engage Insights provides statistics to enable you to see how well you are doing. Note that not all of the following statistics are available for every tab. Statistics are listed in alphabetical order.
Click on the Insight module on the left column. Messaging tab will be open by default. Click the tab that you are interested in.
At the top of the section, the reports are a snapshot of account performance since it was created.
Advocating Supporters - The total number of supporters who acted on behalf of your cause.
Include imported donations - Click the check box on the Fundraising tab to include imported donations statistics.
Number of Donations - The total number of donations made to your organization since your start date.
Email Subscribers gives you several key data points:
- The total number of people who are currently signed up to receive your emails
- 30 Day Change: The number and percent increase or decrease in email subscriptions over the last 30 days.
- If the number and percentage are positive, it means your net subscribe rate is outpacing your net unsubscribe rate (and your emailable list size is growing).
- If the number and percentage are negative, it means your net unsubscribe rate is outpacing your net subscribe rate (and your emailable list size is shrinking).
Supporters Who Sent Messages - The number supporters who supported your cause by sending an email or posting to social.
Supporters Who Signed Petitions - The number of supporters who signed petitions.
Total Donors - The total number of donors who made donations.
Total Funds Raised - The total amount of funds raised for your organization since your start date.
Total Number of Messages shows how many Emails vs. Social Posts you have published in the entire life of your account and gives a percentage breakdown.
Total Number of Subscribers - The number of supporters subscribed to receive email.
Total Number of Supporters - The number of people who are signed up as supporters of your organizations.
Insights by Date Range
In the lower section you will see several graphs. The 30d, 90d, 1y and ALL buttons will automatically filter the information included in the graphs by those timeframes.
Note: All of the information in this section is limited by date range.
If you have a specific date range you want to filter by click the date dropdown and select the range of days and click Apply.
You can modify what information is returned for some of the graphs by clicking the the legend.
Average Donation Amount - Average donations for returning donors and new donors compared with the cumulative organization average.
Average Number of Donations - The average number of donations.
Conversions - How many people successfully submitted forms.
Delivered Email Blasts - The number of opens, clicks, and conversions. A Conversion is when a supporter who received an email went on to complete a form linked in your email (such as a signup or donation form).
Email Blasts Sent - How many supporters have received your emails and the number of hard bounces.
Fundraising Trends - The amount you've raised, number of donations, and average donation amount by day.
Funds Raised by Donation Type - The amount of money that was raised by one-time or recurring donations.
Funds Raised by Donor Type - The amount of money that was raised by new or returning donors.
Messages Sent - The number of message sent, by channel; compares new to existing supporters.
Message Targets - Number of targets that received messages.
New Subscribers - Total new subscribers added to your list, how many unsubscribes, and the unsubscribe rate.
Number of Donors - The number of new and returning donors.
Number of Donations - The number of donations that are recurring or one time.
Petition Signatures - The number of signatures that you've gotten.
Published Messages - How many Email Blasts and Social Posts were sent/published.
Published Social Posts - How many clicks and conversions occurred from social posts that have been published. A Conversion is when a supporter who saw your social post went on to complete a form linked in your post (such as a signup or donation form).
Subscriber Engagement - A snapshot of how engaged your supporters are based on how many emails they opened, emails they clicked, and donations they made. If a supporter opens or clicks an email or makes a donation within the selected timeframe, he will be considered an engaged subscriber. If he hasn't done any of those things, he will be counted in the inactive subscribers section.
Summary - Compares common engagement metrics over time.
Supporter Actions - The total number actions by supporters across activity types.
Timeline - Compares common advocacy metrics.
Top Fundraising Forms - On the Fundraising tab, use the drop-down control to find your top fundraising forms by Number of Donations, Total Funds Raised, Page Views, Conversion Rate, or Abandon Rate. On the Engagement tab, select Number of Donations, Total Funds Raised, or Page Views.
Top Petitions - On the Advocacy tab, use the drop-down control to find your top petitions by Page Views, Total Conversions, or Total Conversion Rate. On the Engagement tab, select Page View, Total Signatures, or Total Comments
Top Sign-up Forms - Use the drop-down control to find your top Sign-up forms by Page Views or Signups.
Top Targeted Action Forms - On the Advocacy tab, use the drop-down control to find your top targeted action forms by Page Views, Total Conversions, or Total Conversion Rate.
Total Petition Views - The number of times your active petitions have been viewed.
Total Targeted Action Form Views - The number of times that your targeted action has been viewed.