Salsa Classic gives you flexible, powerful tools to launch advocacy campaigns that reach elected officials, grow your list, and activate supporters. This video walks through how to create different types of advocacy actions, customize messages, target the right recipients, and report on campaign results.
In this video, you’ll learn:
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The four types of advocacy actions in Salsa:
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Petitions – Ideal for list-building and supporter engagement, not sent to specific targets by default.
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Targeted Actions – Messages are sent directly to elected officials based on supporter address.
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Blind Targeted Actions – Streamlined experience for supporters; no preview of the recipient before sending.
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Multi-Content Targeted Actions (Bank or Spank Campaigns) – Send different messages based on audience criteria, like voting history or party affiliation.
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How to build and customize your action: Create engaging messages, decide whether messages should be editable, and set targeting options such as geographic restrictions or specific roles (e.g., senators only).
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How to track results and follow up with supporters: View reports that show total actions taken, messages sent, and who received them. Use those reports to inform in-person meetings or future fundraising and advocacy efforts.
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Advanced targeting and follow-up options: Redirect supporters after submission, trigger autoresponders, or send them to a related donation or signup page to keep the momentum going.