This section covers statistics that are available for Activities in Engage. Note that not all of the following statistics are available for every activity. Statistics are listed in alphabetical order.
Conversions - The Conversions Report shows you the number of conversions (the number of people who submitted the sign-up form) side by side with the number of total page views. To calculate your conversion rate, simply divide: conversions divided by page views.
Conversions by Source - Where supporters or donors are coming from.
Customized Letters - This multi-layered graph will show you the breakdown of the number of times letters were altered from their original (gold), or they left a comment (blue). You will have had to have made these choices available via the pulldown menu, "Can the supporter customize this letter?" located towards the bottom of the "Compose Letters" page of your Targeted Letter. Hovering your mouse over the individual slices will show further breakdowns and percentages by category, such as "Changed by New Supporters" and "Added by Existing Supporters".
CRM Integration Details - For clients using Salsa CRM, all the form fields with data entered are synced automatically to the CRM. Clients can login to their CRM, search on a Supporter Last Name, then see their Profile, click into Activities to see a list, then click into the record to open the actual back end of the form in Engage that that supporter came from.
Date Filter - The date range you set at the top of the page, affects every report on the page. (Although the screenshot below shows the date range for Petitions, the control works the same way in all Activities and Messages.
Eligible action takers - Supporters who were qualified to take action.
Email Opt-ins - If you've left the option to opt in to email blasts, this will tell you the breakdown of those who chose to do so and those who did not. Again, if you hover your mouse over the pie slices, you'll see a percentage along with the total.
Ineligible due to location - Supporters who wanted to take action but couldn't because they are not part of the eligible demographic. For example, a supporter will not be able to take action if he is not in the congressional district of the congressmen that you are aiming to reach.
Messages by channel - The number of messages broken down by how many were sent for each channel (email, Facebook, Twitter).
Messages Sent - The total number of messages sent, broken out by new and existing supporters. Hover your mouse over the pie slices to see a percentage.
Messages by Target Set - The number of messages broken down by how many were sent for each target set. For example, if Rep A has Facebook, Twitter, and Email, and Rep B has only Email, and you submit an action, Messages = 4, and Targets Contacted = 2.
New Subscriptions - Remember the message topics you created during your account setup? Those message topics correspond to types of subscriptions that your supporters can manage. They can select the particular subscriptions they want when they complete the sign-up form. The New Subscriptions Report tells you how many people signed up for subscriptions via this particular sign-up page.
New Supporters by Source - The sources of new page views.
Page Views by Devices - What types of devices supporters are using to view your content.
Page Views by Source - Where page view are coming from.
Subscription Opt-Ins - Supporters have the option to opt in to subscriptions via the petition form, if you've allowed those options. You can see a count of the total number of supporters who opted into particular subscription preferences via this petition. Filter by existing and new supporters.
Supporters Engaged - How many supporters have tried to take action.
Targets Contacted by Target Set - The number of messages broken down by target set. For example, if Rep A has Facebook, Twitter, and Email, and Rep B has only Email, and you submit an action, Messages = 4, and Targets Contacted = 2.
Timeline - This graph give you a quick, visual representation of your form's performance over time, but you can reveal a great deal of data that is broken out above in the individual statistics boxes. Just hover your mouse pointer over the graph, and see data points such as "unique page views", "subscription opt-ins", etc. Need to see the specific dates? The mouse-over window will show that, too.
Total Comments - See a count of the total number of comments for this petition. Click the key to filter the comment count by existing vs. new supporters.
Total Page Views - See and compare the total number of times this page has been viewed by any user. To be counted here, people don't have to do anything but look at the page - they don't have to fill out the sign-up form.
- Total page views may be a duplicated count (in other words, if one person viewed the sign-up page three times that would count as three page views).
- Unique page views are an unduplicated count (in other words, if one person viewed the sign-up page three times that would count as one unique page view).
Top 10 Referring Urls - How are people finding this sign-up page? Are you coming straight from a Google search or from your home page? This report gives you a ranked list of the web pages which are driving more traffic to this particular sign-up form than any other page. Filter these results to see which web pages are driving specific types of traffic to this sign-up form:
- Unique Page Views - An unduplicated count of people coming to this page (i.e. if one person viewed the sign-up page three times that would count as one page view)
- Total Page Views - A duplicated count of people coming to this page (i.e. if one person viewed the sign-up page three times that would count as three page views)
Total Signatures - See a count of signatures for this petition. Click the key to filter the signature count by existing vs. new supporters