In This Article:

    Targeted Actions

    In This Article:

      Recent software enhancements are in red.


      Targeted Actions provide content that will help your supporters quickly engage with lawmakers on important issues. Enable your supporters to send emails, post to Twitter, and call single or multiple targets. Supporter name, address, and email data capture fields are listed on your forms, then further data required by the target(s) are listed next, then the channel message, such as the action items and suggested email or Twitter content. If multiple contact channels are desired, such as email and Twitter, the second channel message will display on a second page.

      Create campaigns that send one message to one set of targets and a different message to another set of targets. For example, "thank and spank" campaigns to different political parties in the same chamber of Congress, or separate target sets to House Members to vote a certain way on HR100 and Senate Members to vote a certain way on SB 35. These types of forms have supporter contact information on the first page, then action items to different Target Sets on the next page.

      The Basics - Getting Started

      1. Click Activities from the left navigation bar
      2. Click the Target Actions tab 
      3. Select the Start an Activity button and then select Targeted Action. The Basics tab is selected by default.
      4. Fill out the fields. Click here for more information.
      5. Click the Next: Targets >> button in the lower right-hand corner to advance to the next step.

      Select Targets

      On this page, you will get to set up the targets for your activity and the content for your action. Select the target(s), write your subject and message content, and determine if supporters will be allowed to edit the content.Target_Sets.png

      1. On the Target Set tab, Enter a Target Set Reference Name and Public Target Set Description. This is the information that your supporters will see that will help them to choose the actions that they want to take.
      2. Scroll down to the Targets tab (which is selected by default), and click +Add or Edit Targets. The Find & Select Targets window will open. It enables you to sift through the various hierarchies of options from the Federal House and Senate all the way down to Municipal-level policymakers. Use the Find & Select Targets window to add targets.
        Note: Salsa Engage uses full, legal names for representatives at all levels. As there are no official registers with nicknames, trying to use nicknames would result in unacceptable errors.
        The window has three parts:
        A. The first category includes a Search field, so you can quickly find a legislator by name, or filter subsequent options by such criteria as State, County name, etc. As you scroll down into the choices, you can further filter by political party, District and so on.

         As soon as you start making choices, your initial results field will begin to populate. You can think of these legislators as being "on deck".  You can choose the + ADD ALL button to move all results from this section to your final list of choices (column C). You can make individual selections by clicking the plus sign 2017-03-31_1346.png to the right of each name.

         Your final list of targets is displayed here. If you decide to remove a target, click the minus icon 2017-03-31_1504.png to the right of the target's name. To reset all of your selected targets to none, click the remove all link in the upper right-hand corner of the Select Targets dialog box. When you're satisfied with your list of choices, click the Save button in the lower right-hand corner of the window.

      Custom Targets

      Sometimes, you will want to send letters to individuals other than the government officials that we have in our database. For example, if you would like to contact the heads of specific corporations, you can create a custom list of recipients for your targeted letters.

      Click Custom Target to add a custom target. Note: you'll see custom targets only if you a have already set them up in Settings.

      1. Add a new custom target from the Find & Select Targets window. To the top left of the window, find the text that states, Search for this target set. If needed, you can create a new custom target.
      2. Click the create new custom link to the left of the new search button. The "Set up a new custom target" window will open. 
      3. Fill out the required fields, and then click Create Custom Target >>. You will be returned to your the Target and Messages tab in your activity, and the target that you created will be available as a custom target.

      Select Channels and Compose Messages

      Click the Messages tab. This tab enables you to select email and Twitter.

      NOTE: Facebook no longer supports posting on behalf of others to the Supporter's timeline or to a Target's timeline, so we have removed the ability to post to Facebook. Supporters can still share the Targeted Action themselves, on the confirmation page at the end.

      1. Turn ON the channels that you want to use by clicking the slider in the Enabled column to ON.
      2. Click the pencil icon 2017-03-29_1316.png to open the Message [Channel] dialog box and fill out the Message for each channel. 

        The Channel [Message] dialog box for Twitter contains only a Message field. This is the content section where you will compose (or paste in) the actual message that will be sent by your supporters to their respective legislative targets. Keep in mind that you can enter only text into this field
        Note: The body of the message is limited to plain text for a couple of reasons: Plain text is able to fit into comment sections of any web forms that Salsa must parse in order for the letter to be sent. Plain text has less chance of bouncing, being denied, or having formatting obscure the message when being sent through government email servers.

        For Click To Call, you can enter a message or Record Audio or Enter Text to be Dictated. Click here for details about Click To Call. 

        The Email or Form Message for Email/Web Form dialog box contains the following fields:
        • Topic - Most legislators like to get a sense of how the message being sent to them corresponds to any number of topics. These subjects range from Agriculture and the Arts all the way to Veteran's Affairs and Women's Issues. Legislative webforms also parse out information based on these topics. Here's where you'll choose the most relevant topic that corresponds to your messaging. Use the pulldown menu that begins with "Agriculture". Click the up and down arrows to open the drop-down and make a selection.
        • Subject Line - Every email needs a subject line, so here's where you'll enter that information.  This is the short description of the content that the targets will see when one of your supporters sends them an email via your form.
        • Body of Message - Targeted Actions emails have 3,000 characters limit. This is the content section in which you will compose (or paste in) the actual message that will be sent by your supporters to their respective legislative targets. Keep in mind that you can enter only text into this field. If you attempt to use HTML code, you'll see a warning. 
          Note: The body of the message is limited to plain text for a couple of reasons: Plain text is able to fit into comment sections of any web forms that Salsa must parse in order for the letter to be sent. Plain text has less chance of bouncing, being denied, or having formatting obscure the message when being sent through government email servers.
        • Can the supporter customize this message? - Customizing allows supporters to add their personal stories or feelings to the letter. If you want to standardize the letter being sent on this topic, supporters can add a comment to make it more personal. Keep in mind, if constituents are allowed to customize the letter, they won't be able to leave comments; it's one or the other.
      3. When you're finished writing the message, click Save Content >> and, if applicable, write the message for the next channel.
      4. If you are managing a "Thank" and "Spank" campaign, or any other type of campaign that requires different messages to multiple legislators, scroll back up to the Target Set tab, and click the plus icon to add more target sets. A new Target Set tab will appear. Repeat steps 1 through 7 above for as many target sets as you need.
      5. Once you've finished your message(s) and have your targets lined up, click Next: Social Promotion to move forward and build the form.

      Social Promotion

      NOTE: Facebook no longer supports posting on behalf of others to the Supporter's timeline or to a Target's timeline, so we have removed the ability entirely. Supporters can still share the Targeted Action themselves, using the Social Share element. Add this element either to the Landing Page, the No Target Page, or to the Confirmation Page

      Compose Form

      Salsa Engage features pre-defined form layouts to simplify form creation. While Rows and Elements are pre-defined, they are also editable in the Compose step. See Visual Editor for Activities and Messaging for detailed information about these Elements.

      1. Select a layout.
        Note, once you've made your Layout selection and move on to the Composition tab, you will not be able to change the layout. If you find that the layout you've chosen isn't what you need, you'll need to start over with a new form. However, Before you give up on the layout you chose, keep in mind that you have plenty of editing choices in the Compose tab. If you need to, you can go back to the Setup page and select the cogwheel icon in the lower left-hand corner to bring up the Delete option.
      2. Click the Next: Composer >> button. The second Compose window will appear, in which you can add and change form content. There are four pages that you'll need to populate with your content. The pages a supporter sees will depend on whether the supporter is qualified to take action. If qualified to take action, the supporter will see the Landing Page, Action page, and Confirmation View. If not qualified to take action the supporter will see just the Landing page and No Target page. These pages are described below:
        • Landing page - This is the campaign and sign-up form that connects supporters with their representatives. It should include reasons to take action. This the first page supporters will see on your website or when they click the link or button. Address fields in the data capture for Custom Target Actions are optional.
        • Action page - This page contains the Targeted Messages element and enables supporters to preview the content and targets of their Targeted Message. This page only displays if there is more than one Channel developed for the form, such as email and Twitter, or if the campaign is directed to multiple target sets.
        • No Target page - This is the page that users will see if they are not eligible to participate in your campaign. Ineligible supporters include invalid addresses or supporters who perhaps live outside of the districts you're targeting, such as IL residents on an Action targeting TX Senators. Put information here that tells unqualified supporters what they can do to take action.
        • Confirmation View - This is the "thank you" page that supporter will see after they take action. Alternately, use Send them to a new page to redirect them to a different URL.
      3. After choosing the layout, enable third-party analytics if you wish, and then choose the payment gateway. Click here for more information about third-party analytics.
      4. Add content, images, and additional Elements as needed to each form. (If you selected the Blank template, you will have to add Elements before you can add or create content.) To add additional elements, click the Elements tab at the top right of the screen. See Visual Editor for Activities and Messaging for detailed information about Elements.
        Pro Tip: The best way to learn what options are available for elements that are already on the form is to hover over any element you are interested in, click the pencil icon, and experiment with the various options.
      5. When you are finished, click Next: Autoresponders >>. If you cancel out (X) before saving your changes, your changes will not be saved.

      Set Up Autoresponder

      You can choose whether or not to include an Autoresponder to this form by selecting the appropriate radio button under the Autoresponders tab. Learn more about Autoresponders and how to configure them here.

      Publish This Form

      Click Publish This Form >> when you are ready to make your form public. Once published Salsa Engage will provide a URL, that links to the form, and create widgets, as described below. Note: If you change your mind and decide that you do not wish to have your form published just yet, scroll down to the lower left-hand corner of the page. From there, you can select the cogwheel icon and choose the "Make it Private" link from the subsequent menu.

      Widgets for Embedded Buttons and Forms

      After you publish, Salsa Engage generates widgets that enable you to add a button or the form itself to any web page that you own. Note:You'll probably need admin level access to your website to use this widget code. Click here for more information.

      Analyze Results

      Once your page has been active, and you've gotten the word out to your supporters alerting them to your Targeted Message(s), you can start keeping track of how the message is performing.

      Click Next: Results >>. The Here's how your targeted action performed page will appear. To the right, you'll see a date filter. Updating these values will filter the data for every report on this page.

      Note: The default for the stats presented on this page is the last 30 days.

      See Performance Statistics for Actions and Messages for detailed information.

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