Events Form More Flexible

You can use Engage for non-ticketed event registrations like webinar registrations. The Salsa Events public pages that your supporters see will soon refer to registration items as items instead of tickets. This change will affect active Event forms, so make sure to review your event forms to ensure that your unique content will still make sense. Again, this change will affect only what supporters see. Backend Engage Event references to tickets that Campaign Managers see will not change.

New Recurring Donation Frequency and Autoresponders

Your supporters will be able to pick their recurring credit card or e-check donation schedules by adding a form field to your fundraising forms. You will also have a new Quarterly (every three months) recurring option, in addition to Monthly or Yearly.

If you pass donation parameters in an email hyperlink, there will be new parameters to handle these new conditions.

New distinct autoresponders are also coming. You will be able to have a separate one-time donation email and separate initial and recurring payment emails for those quarterly, monthly, or yearly donations. You will still have the option to use just one autoresponder message for any donations—recurring or one-time—if you wish.

Along with those new recurring frequency options, you will be able to have separate static or dynamic ask strings for each frequency. SMART donation ask amounts remain available for one-time donations only.

Map Activity Custom Fields to Salesforce Opportunity Custom Fields

You will be able to map your Engage Activity Custom Fields relating to Fundraising, P2P, Event, or General type custom fields to your Salesforce Opportunity custom fields through your Salesforce integration.

You will be able to use the existing Resend to Salesforce function to push historical data into Salesforce that hasn't historically synced.

Once the Salesforce connector enhancements are live, you will need to upgrade the app in order for the integration to continue syncing. Please check your email or the Salsa Knowledgebase for detailed directions.

Enhanced Subscription Management

Historically, Message Topics in Engage represented both... 

• A way to segment audiences who want to hear about a particular topic.
• A way to label email blasts based on the type of content within them.

To make it easier for Engage users to collect and manage their supporters' email preferences, Salsa is making major changes to Subscription Management and introducing some new features. Check out our Step-by-Step guide for more details. You can also view a pre-recorded webinar.

Mailing List Groups with Supporter Opt-In

Salsa is splitting Message Topics into two distinct concepts:

• Content Categories—labeling different types of email blasts for comparison.
• Mailing Lists—special static groups for email audience segmentation.

The audience portion of Message Topics has now migrated to static Mailing List groups.

• Supporters select Mailing Lists to Opt-In with a new element in your email blast Visual Editor.
• Automatically "Add [Supporters] to Groups" as a new Activity configuration.
• Optionally pass URL Parameters or hidden values to add Supporters to Groups.

Custom Subscription Management Pages

Previously, Subscription Management pages were hard-coded into the system and couldn't be changed. Now, you can modify your own Subscription Management page so that it has the same look-and-feel of all your other Activity forms. This Setting has been relocated to the Email screen in its own tab.

Your previous subscription management page has been converted into a form you can edit with the  Visual Editor.

Message Topics Changed to Content Categories

Previously, Message Topics controlled not only the type of email message you were sending but partially controlled who would receive the message. Those concepts are now split into separate functionality. The message type is changed now from Message Topics to Content Categories.

Assess your Content Category performance through a Messaging Performance Insight Query.

Enhanced Supporter Groups Screen

We've redesigned the Supporter Groups tab on the Supporters record in order to better organize a supporter's group subscriptions. Static groups and Mailing Lists are organized under the Static Groups label. Built-in and Smart groups are organized under the Dynamic Groups label.

Use the Manage Groups button on the right to add or remove this supporter from Static and Mailing List groups.

Enhanced Fund Management in Engage

Unique nonprofit accounting standards require that nonprofits report contributed income with donor restrictions or without donor restrictions. Supporters may now assign funds themselves to their donation, indicating whether their contribution is with or without donor restriction.

Campaign managers can add Fund Selection fields to transaction pages which add fund selection choices. Campaign managers also can choose which funds are publicly available to supporters.

NEW! SmartEngagement Technology

Salsa introduces machine learning tools for fundraising! One of the most difficult questions for a non-profit fundraising professional to answer is, "What is the right donation amount to ask for from this particular donor?" The answer requires an understanding of each donor's ability to give, propensity to give, connection to the cause, giving history, and various other factors. With SmartEngagement technology, Engage looks up all that information for you. Find mid to high-level donors you may not have realized you had. Offer supporters donation ask levels on fundraising forms at which they are apt to give.

Smart Groups

Utillizing Salsa's SmartEngagement technology, employ pre-defined groups for mid-level and major gift prospects. This allows your organization to see those segments that you may not have otherwise noticed:

• Potential Major Donor—good chance they have the capacity and propensity to make a gift of $1,000 or greater.
• Potential Mid-Level Donor—good chance they have the capacity and propensity to make a gift over $400.

Smart Donation Amounts

On fundraising form pages, when you set donation ask amount string buttons, use SmartEngagement Technology to customize the button ask amounts for known donors. See who was presented with Smart Amounts in their transaction details.

SMS Usage

View past SMS usage for Broadcast Text and Text-to-Initiate. This table updates every night to cover daily usage statistics.

New! Target Selection Workflow

Selecting targets for your targeted action is even easier. Select targets with multiple criteria, exclude certain targets, add individuals in bulk, and target the office (not necessarily the person).

New! Goal Tracker for Fundraising/Event Activities

New! Email Preview Text

New! Edit P2P Fundraiser/Team Details

Easily edit your team or fundraiser page names, page URLs, and fundraising goals from with Salsa Engage.

Visual Editor Text Changes

We have optimized what formatting is copied from rich text editors like Microsoft Word and Google Docs. Rather than bringing over font, line height, and other formatting that will conflict with your Visual Editor defaults, we will remove those formatting types when pasted. Some formatting will be copied over, but that formatting will be easily editable/adjustable in your content editing.

Insight Query Additions

We've added fundraising goals to fundraising performance insight queries. We've also added conversions and conversion rates to email insight queries.

P2P Mobile App Retired

Due to some recent changes in the iOS and Android app stores, the Engage P2P mobile application have been retired from further development in favor of the mobile-friendly, web-based interface. Moving to a web-based solution enables us to increase the speed at which Salsa updates the fundraiser portal, while keeping security and mobile-friendliness as top priorities. 

Old Text

If you haven't already, be sure to download the P2P Fundraising app for your mobile device. Using the app, you can check your progress, ask for donations, and thank donors quickly and easily while on the go. The app is free to download for Apple devices on iTunes as well as Android devices on Google Play.

New Text

If you haven't already, be sure to visit the Fundraiser Portal from any desktop or mobile device to easily track the progress toward your goal, share your page with friends and family, post updates, and thank your donors!

Import Custom Targets

Targeted Actions enable your supporters to quickly engage with lawmakers and other targets on important issues. Sometimes, you'll want to use custom targets to target individuals other than the federal government officials that we have in our database. Now you will be able to import lists of custom targets in much the same way you would import your supporters.

Search Filters for Supporters

Supporter Search filters will be "sticky"; keyword and Filter by Source parameters stick around for your entire Engage login session until you log out. Also, you can now open your supporter record in a new tab.

Supporter Edit and Save Updates

Three new buttons at the bottom of the screen will indicate what you can do next when you create a new supporter or edit an existing one:

• Discard Changes—This option discards any new supporter you were attempting to add and returns you to the main Manage Your Supporters screen.
• Save this Supporter!—This option saves the record and stays on the page for continuing edits to this new supporter.
• Save & Close—This option saves the record and closes the add screen, returning you to the main Manage Your Supporters screen.

Message Topic in Insights Query

Messaging Insight Queries compare and contrast how your marketing efforts are resonating with your supporters. Now, Message Topic will be included by default as one of your report metrics.

Logo now includes hyperlink and alt text

When you first log in to Engage, you have the opportunity to upload your organization's logo so that it can be added to your Activity forms. Now, logos—when integrated into your activity forms—will contain hyperlinks to other forms or (for example) to your website.

Logos will now include alt text. This is text that appears inside the image container when the image cannot be displayed. Alt text helps search engines understand what an image is about. Screen readers and accessibility devices recognize image alt text when reading a web page aloud to visually impaired supporters.

Get Ready to Send

Before you send your email blasts, you should send a test email, review your audience or split test groups (if you're doing a test), double-check your email copy and creative one last time, and schedule your blast to go to supporters now or sometime soon. This page will have a refreshing new look. There's a lot less white space and more logical workflow.

Edit URL in Fundraiser Portal Page Settings

Your peer-to-peer fundraisers have their own portal from which to manage their fundraising activities. They will be able to edit their own fundraising page URL.

Simplified Activity Form Layouts

 Choose one of four general layouts for your Engage forms from the following options:

• The Embed-Optimized layout works best for embedding the form in your own website.
• The Simple layout is a no-frills, straightforward design, such as for a mobile-optimized environment.
• The Suggested layout has a two-column design for more complex designs. 
• The Blank layout does not contain any of the Rows or Elements that are pre-populated in other layouts. You must build the form from scratch. For example, a fundraising layout includes donation-related elements, but the Blank format will not automatically start out with them in the form.

Disabling Theme Styles

If you are embedding your form onto your own website, you can disable your Engage theme styles so your form elements inherit the CSS styles from your own website. 

Broadcast Text Messaging

Create and send broadcast text messages through Salsa Engage to specific segments of supporters who have provided you with their mobile number and opted-in to receive text messages from you. 

Custom Target Boundaries

Configure a regional restriction for custom targets, so that only supporters in certain areas can send messages to those targets. You can also choose to omit supporter phone numbers or addresses to custom targets.

Confirmation When Sending Email Blast

Make absolutely sure you want to either send your email blast or schedule your blast for later.

Query on Vacant Legislative Seats

Previously, legislative districts where the seat was empty would not be included in your queries. Now, you will be able to query on legislative districts when there is not currently a representative for that district.

Exclude Legislative Districts in Queries

A new query operator for querying on Legislative Districts will allow you to exclude certain districts in your query. For instance, if you wanted to exclude supporters in a certain legislative district from your call-to-action because residents in that district cannot respond to you, use this new "not one of these" operators in your query.

Hyperlink Event Attendees Who Are Supporters

We have added a link on the Event Attendees tab when your event attendee is also a supporter record in your database.

Fundraiser and Team Search Adjustments

Search on fundraiser name and email address on the Fundraiser and Team search fields on the Management tab of a P2P Event.

Unclaimed Fundraiser Wants to Reset Password

A P2P supporter tries to log in to their fundraiser, can't remember their password, and clicks the "reset password" link, but the fundraiser never responded to the initial event email to claim their fundraiser page, there is no password to reset. A notification now states that a "claim your fundraiser" autoresponder email is resent to them. They need to respond to that email and claim their fundraiser page first and set their password for the first time.

Text to Initiate

In the first of Salsa's text messaging functionality releases for 2019, create a program where supporters text a keyword to a phone number. Supporters then receive replies to their text message with a link to one of your activity forms.

Fundraise Merge Fields Include Dollar Sign ($)

Engage will automatically add a $ to the front of a merged fundraising field value. Cents will not be displayed nor will a decimal point if the decimal value is zero. A ten-dollar average donation amount will display as $10 and not $10.00.

Split Test Descriptions

Design multiple versions of your email, so you have hard evidence that your supporters respond to one message or visual over another. With this update, each split test can receive a description to make each unique for reporting purposes.

Update Workflow Text for Ticketed Events or Peer-to-Peer (P2P)

Guide your supporters through their Ticketed Event and P2P workflow as they sign themselves or others up for your events using customizable text. This allows you to better explain your event registration workflow to your supporters.

Team Element for P2P Individual Fundraiser Pages

Campaign Managers can add a Team Block to a Fundraiser Page. The Team Block shows the team to which the fundraiser belongs, a hyperlink to that team, the avatar for that team, and the fundraising progress of that team.

Supporter Query Update: Filter On All States/Provinces

When you need to filter your Supporter Query on a non-US state or province, select the Country first in the drop-down, then the appropriate state/province for that country.

Supporter Query Update: Add All Legislative Districts

When you have filtered a Supporter Query by legislative district, now you can add all filtered legislative districts at once. 

Triggered Notifications

Configure email notifications to be sent to stakeholders based on certain activity criteria. This is useful, for example, for alerting staff members or board members when a high-dollar donation comes in.

Suggested Giving Enhancements

Part of a healthy fundraising strategy is upgrading your existing donors to higher levels of support. You’ve spent the time and resources to build relationships with these supporters and ask them for referrals. This is the audience to ask for increased financial support, and we recommend asking for an upgrade from these supporters each year.

Two new enhancements bolster your ability to upgrade supporters: a Next Suggested Gift Amount merge field for email blasts and fundraising forms, and a Dynamic Ask String generator for fundraising forms.

Next Suggested Gift Calculator

Calculate a Next Suggested Gift amount for each supporter. This is useful for calculating an amount that will upgrade a supporter's donation amount, based on their past giving history.

Dynamic Ask Strings

Configure Dynamic Ask Strings on forms that accept donations. This is useful for showing fundraising form visitors a set of donation amount buttons that make sense for them, based on their past giving history and Next Suggested Gift amounts.

Default Tracking Codes for Activity Submissions

Add a Default Tracking Code to each Engage activity form. This is a unique value for your Activity forms, so that the supporters or transactions can be easily aggregated based on that tagged value.

Source Tracking Codes on Supporter Records

When a supporter submits an activity that has a Salsa Tracking Code defined, either from one added to a link in an email or from the new default tracking code, then that tracking code will be permanently stored on the supporter record. This is useful for calculating the ROI of links that are distributed to different acquisition channels, i.e. "show me how many new supporters were acquired with the '2019GoogleAdBuy' tracking code". This happens automatically, but you can see the results in a new section on the Supporter record, called Source Details.

P2P | Embed fundraising pages

Fundraisers will be able to copy and paste code into their own website or blog, which will render their P2P fundraising page on that site. This is useful as another channel for any fundraiser to get visibility on and traffic to their fundraising page. This functionality will reside in the fundraiser portal at https://events.salsalabs.org/users/sign_in.

Send Previously Composed Emails Using New Audience Sources

You can now use a previously composed email or one of your syndicated email compositions, as well as starting an email from scratch or coding your own, in any of the following scenarios:

• Generate a Supporter Query, and you want to send an email to those supporters returned in the query results.
   
• Send a follow-up email to your Event participants.
   
• Create an Advanced Query in Salsa CRM, and you want to send an email to those constituents returned in the query results.

Support for Email Series will be added in a future release.

Integrate Double the Donation Into Your Fundraising Pages

Raise more money from corporate matching gifts by integrating a Double the Donation account into your Engage forms.

Donors can investigate corporate matching gift programs as you automate follow up, gain actionable insight, grow revenue, and more. Please note that this feature requires a subscription to 360MatchPro by Double the Donation. Interested in learning more? Join us on Wednesday, June 26th for a live webinar showcasing this new integration. Register here.

New Email Merge Fields

Supporter Custom Field Parameters

If you send fundraising emails and automate your ask amounts using email merge fields, you can now use number-based Supporter Custom Field parameters. For instance, you determine the largest previous contribution from your CRM supporters and want to send an email that stretches their giving capacity. Export their name, email, and largest gift from last year. Create some custom fields in the export file to import into Engage based on your fundraising goals (for example, HPC_100, HPC_125 and HPC_140, for whole dollar values that are 100%, 125% and 140% of their highest previous contribution). You'll be able to use those custom fields in your email template as a merge field.

New Fundraise Fields

We have also added the following fundraise fields:

• Average One-Time Giving Amount
• Average Recurring Giving Amount
• Largest One-Time Giving Amount
• Largest Recurring Giving Amount
• Last One-Time Giving Amount
• Last Recurring Giving Amount

New Peer-to-Peer Features

Increase goal progress and thermometer but do not send transaction details to the CRM

Donations such as event sponsorship or offline donations already entered in your CRM can now be entered as offline donations in your P2P event and optionally synced to your CRM. This option increases the goal progress and thermometer total for a fundraiser to reflect a donation that is already recorded in your CRM or to reflect an offline sponsorship check, for example. This avoids double-counting amounts in the CRM for donation amounts that have already been recorded. The export CSV file has a new Do Not Count column indicating that the value on the offline donation page was checked.

Dedicated Sharing Element For Autoresponders

You can now make it easy for a supporter to share their fundraising page with social media by adding the new share element to your fundraiser autoresponder. You can find this new element here, labeled P2P Share.

New Fundraiser Portal Updates

Donate Page Button Widget

Individuals and teams that want to embed their P2P fundraising page in an existing social media profile or web site (such as Twitch) can now generate button widget code from within their fundraiser portal. Under Promote Your Fundraiser, there is a new HTML icon </>, which pops up a window containing embed code to be copied to the Clipboard and pasted into the web page source.

Add or Join A Team From The Fundraiser Portal

Your individual fundraisers can now join a team or create a new team after registration from the fundraiser portal.

New Advocacy Action: Regulations.gov Comment Forms

The U.S. Environmental Protection Agency established Regulations.gov in January 2003 in order to provide public access to submit comments on EPA regulations or other comments. You can now create and publish advocacy action pages that post their supporters' comments as public regulations submissions via Regulations.gov, while taking advantage of electronic comment submissions to advance advocacy campaigns, lead generation, segmentation, and data analytics.

Targeted Action Email Fallback to Fax

When targets lack a valid email address or a web form to submit to, Engage will submit the supporter's contact details and message content via fax or store the message so that supporter actions can be exported and delivered manually. This ensures the highest possible delivery rate for your email channel submissions.

Peer-to-Peer Event Updates

• Added columns for "Email" and "Claimed" to the fundraiser management table.
• Added button to resend the autoresponder to fundraisers who have not claimed their pages.
• Fundraiser Portal Welcome Messages are now a persistent section in the portal and not just a pop-up window.
  

Salesforce: Synced Supporters Who May Already Be A Salesforce Contact

The Salsa integration app installs a duplicate match rule in Salesforce automatically. That rule ensures a primary email address is a unique identifier when determining if a Salsa supporter matches with a Salesforce contact. The rule ensures that a Salsa supporter can likely not duplicate a Salesforce contact. However, you can either edit our rule, or you can add your own, custom duplicate rule and deactivate ours. For example, you may wish to check for existing email addresses in either the primary, personal or work email fields in Salesforce for any Contact. That new rule may allow a match to a potential duplicate contact in Salesforce that has already synced. In this case, the supporter record stays in the Salsa Engage New Supporter Queue in Salesforce. We will indicate that the record potentially matches already has a Supporter ID. You can then potentially Merge those records. That merged record ultimately syncs back to Engage.

Important: This update requires an Engage integration app update, which you can load from Engage.

Salesforce: Synchronize Opportunities to Offline Donations

In your Salesforce account, you may have legacy donations, like offline check or cash gifts or online donations made through other systems. Using the Salsa Engage—Salesforce integration, you can optionally sync these donations to Salsa Engage.

Salesforce: Synchronize Groups to Campaigns

The Salsa Engage-Salesforce integration makes it easy to sync a segmented group of supporters from Engage to Salesforce, or vice-versa. Checking a box in the Salesforce Campaign tells the integration to create a matching group for your Campaign in Salsa Engage during the next sync.

Visual Editor Redesign

There is a training webinar on Tuesday, April 2, 2019, to introduce these updates.

Full-Screen Editing—No more clicking “save and preview” to compare what you built to what your supporters will see online. Engage forms will appear in the Visual Editor at they render on the Internet.

Better Drag-and-Drop Functionality—Move rows and elements without having to go into Outline mode.

Moveable Editor Menu—Place controls wherever you need them (so as to not interfere with your design work).

Inline Text Editing—Update text directly on the main Visual Editor page (no need to click into a separate text window).

Real-Time Validation—Real-time validation takes you directly to items that need attention and enables you to fix it immediately.

Multiple Versions of Targeted Action Email Content

Campaign Managers will be able to create up to 20 different versions of email target set messages, randomly presented to your supporters so that supporters are not sending the same exact message to a target. Engage will display messages in round-robin fashion for each browser session. This assures that the messages being sent are not all completely identical in tone or content.

Better Import Custom Field Matching

Admins who are importing supporter data that includes custom supporter fields, will now find that their custom fields will get automatically matched to the corresponding Engage field, as long as the data file column headers are spelled exactly the same as the existing custom field.

Email Link Renamed

We automatically append a link to your sent emails labeled Manage Subscription that allows recipients to edit their participation in your email topics or to unsubscribe completely. We've renamed that email link to Unsubscribe. This change helps to enhance your overall email deliverability rates, because email providers rate the presence of an unsubscribe link favorably when scoring emails for spam.

API Changes

Integrations or third-parties can retrieve email activity data via the Engage API and use that data for segmentation/scoring externally. For instance, when invoked, Salesforce customers have a way to pull back the same kind of data that they used to collect via Marketing Cloud without necessarily storing it in Salesforce and creating storage concerns.

Share Addresses to Salesforce using Two-Letter Abbreviations

States in Engage addresses can now be optionally shared to Salesforce using the ISO-3166 standard two-letter abbreviation.

Updated Peer-to-Peer Fundraiser Portal

We've updated the look and feel of the Fundraiser Portal for Salsa Peer-to-Peer Fundraising (P2P) events. We have updated the fundraiser portal color scheme and rearranged some functionality to make it easier to use. The revised portal is mobile-friendly for supporters who would prefer to manage their fundraisers through their mobile browser, rather than or in addition to the mobile app. Fundraisers can also now choose to create a new team, join an existing team, or leave a team altogether, all from the Fundraiser Portal.

Reallocate Donations Made as Part of a P2P Registration

When a purchaser registers a fundraiser for an event and makes an additional, optional donation, the donation is currently allocated to the purchaser (if they are purchasing for themselves), a third-party fundraiser (if there is only one in the cart), or the event itself (if there is more than one third-party fundraiser in the cart). Campaign Managers can now reallocate that donation to any fundraising page or team page.

P2P Fundraiser Pages Are Now Created Immediately After Registration

Salsa is making a change to the way that fundraising pages are generated and presented on the public event page. For any fundraising registrations that occur after the release on February 7, 2019, all fundraising pages will be generated and publicly available at the time of registration. There are almost no perceptible changes to the checkout process for supporters, with a couple of exceptions:

• If fundraising is “required” in the registration configuration, then a supporter who is purchasing a fundraising registration for themselves must create their fundraising account during registration. The “Do this later” option will only be available for the purchaser when fundraising is “optional.”
• The supporter who is purchasing the registrations will have the option to select a fundraising team for any third party registrants at the time of checkout.

Custom CSS

Cascading Style Sheets (CSS) is a style sheet language that web developers use to define HTML styles (e.g., fonts, colors, spacing) for web forms and, to a lesser extent, emails. Now you can add CSS to customize the look of your Engage forms (that are not embedded in existing websites) and email blasts. CSS can affect the look-and-feel of your activities beyond what you can normally do in the Visual Editor.

Add Images to Text Elements

We now support inline images inside Text elements in email blasts and activity forms. The text in the element will wrap around the image if the image is smaller than the paragraph.

Lock Image Size and Aspect Ratio

Image element aspect ratios can be locked for editing. This is a useful way to maintain the image dimensions in a layout, especially when it is cloned or syndicated. If an image element is locked and a user adds an image to the element, the user will be prompted to crop the image to fit the space. An image element can always be unlocked to add an image of any size and shape.

Supporter Source Fields Added to Supporter Query

We have added four new fields to the Fields to Return in a Supporter Query:

• Source Activity UUID
• Source Activity Name
• Source Activity Type
• Source Type

These fields were already available when generating Rules for your query, but were not defined as fields you could output until now. These fields define the activity that added the Supporters to your Engage database.

Salesforce Support

For customers who are already partnered with Salesforce, you can now initiate and maintain a bi-directional interface with Engage to transmit supporter, activity, and (soon) email data to Salesforce.

PayPal Support

You can now add PayPal to a fundraising form as a transaction payment. This function relates to the payment gateway that is assigned to fundraising forms and is separate from the payment gateway itself.

Email Link Parameter Append

Campaign Managers can now customize links in Email Blasts with a set of parameters (for example, linking to a fundraising form and automatically selecting a preset donation amount).

Image Editor Changes

The Adobe Creative Image Editor, which powered the image editor in Salsa Engage, was recently discontinued by Adobe. That feature suite has been replaced with the edit functions Salsa Engage customers used most often. Our new Asset Image Editing capabilities maintain the ability to Size, Reorient, and Crop images from within Engage.

Delivered Email Metrics

Sent Email reporting and Messaging Performance Insight Queries now report on the number of emails delivered for email blasts.

Late this evening (Eastern time) we are releasing an Engage update to our email stylesheets that have adjusted email image element padding. Campaign Managers will have more granular control over the padding, including with the ability to zero it out completely. Emails using the new stylesheet will render more consistently across email clients. Emails generated prior to 9/11/2018 will retain the original padding. Emails created on or after 9/11/2018 will use the new stylesheet.

August 2018

SOCIAL SHARES

Advocacy - Facebook.com recently updated their Terms of Service to now prohibit third parties from posting to an individual's timeline or to a target's timeline. We've had to remove all functionality that allowed us to do that. Supporters can still share content themselves, but we can no longer do that for them.

Facebook will no longer be an available channel in Targeted Actions. Following the release date, Facebook will be automatically removed from your action pages as an action channel. In addition, the options previously available under the Social Promotion tab of your action page workflow will also be removed. These options previous allowed us to post to a target’s wall and to your supporter’s wall simultaneously. That said, sharing icons will still be included by default and remain as an available element in the Visual Editor as a quick and easy way for your supporters to share an action. Finally, action message result counts and graphs will no longer include actions that were taken using the Facebook channel. You will, however, be able to find supporters that previously took action via Facebook using the supporter query tool. These options will remain for segmentation purposes.

Salsa will no longer support adding personal accounts to Salsa for posting on an individual’s timeline. Facebook’s new requirement states that connected apps can only post to Pages. As a result of this change, any personal Facebook accounts that were added to Salsa for the purposes of posting on a personal timeline will no longer be available. Facebook accounts that are connected for Lead Ads, Custom Audiences or for posting to Pages (distinct from a personal timeline) will not be affected.

Design basics that focused on Facebook sharing are now labeled Social Network sharing.

Facebook message data will no longer be available in reporting or insights. However, the supporter query will still reference Facebook actions in Advocacy history, for supporter segmentation purposes.

Twitter - Sharing your forms to Twitter now uses the Social Network sharing data found in the page's Design preferences. NOTE: Twitter only refreshes its technology weekly, so changing your Social Network description and republishing will not take effect for one week, unless after you publish your page you check your live form at https://cards-dev.twitter.com/validator.

PEER-TO-PEER

New Login Links - We've added login links to suggested layouts, at the top right and bottom middle, instead of needing to go to an individual fundraiser's page to log in.

Welcome Message - When fundraisers log in to their P2P account for the first time, a welcome message displays further information or links to external PDF documents you need to share. The content is customizable in the P2P Management menu and uses the typical content editor so you can make the message look however you desire.

Embedded Event URL Handling - Previously when you embedded your Engage P2P form in another website, and you clicked on an individual fundraising page or a team fundraising page, the fundraising page popped out in a new tab with a crazy website URL.  We've fixed that to contain a more sane URL, relating to the salsalabs.org domain (unfortunately we will not be able to open that fundraising page using your domain in the URL).

EVENTS

Event Ticketing - Supporters can now select quantities of tickets when they register for each type of ticket they wish to purchase.

The rest of the checkout workflow remains the same. If supporters are not required to add names and emails, then the RSVP for those tickets can be anonymous at check out. However, if names and emails are required by the ticket configuration, then they must add -- one at a time -- a name and an email to each ticket along with any additional information about each ticket that needs more information, then they can check out.

ADVOCACY

"Quick" Targeted Actions - Targeted Actions now have a streamlined user experience for a single target set (one political party in the US House and Senate, for example). The supporter will now see their demographic data entry, targets, and message all on the Landing Page, with a one-button submission process (for actions with only message channel, like email or Twitter).

If more than one message channel (email and Twitter, for instance) is desired, a second page is still required for that second message channel (second channel displays on the Action Page).

Multiple target sets (House bill vs. Senate bill, separate email campaigns to congressmen in the same chamber of Congress depending on how they vote) still work as they always have.

Targeted Action Custom Targets - Addresses are not required for only custom target actions.  Name and Email address are still required, so anonymous messaging is not allowed.

State Legislature Committee Level Targets - Committee members at the State Senate and House levels may now be targeted. Supporters can still send messages only to state legislators that represent them, and supporters will still not be able to take action with regard to legislators in other states or do not directly represent them based on the address they enter.

Results By Message - A new tab option reports exactly what Twitter or email messages the supporter sent to each target, in addition to results by Supporter and by Target. This report identifies whether the message was personalized (appended or changed completely). This data can also be exported to CSV for external analysis. Message metrics are under the Action Metrics tab in the Action. Click-to-Call connections are on the separate Click-to-Call metrics tab.

Targeted Action Social Promotion - This functionality has been removed, because of the changes Facebook has made.  However, supporters will still be able to use a Social Share element added to your forms to actively share your forms.

SUPPORTER QUERIES

Subscription - The Subscription table has been modified to define if the unsubscribe was due to opting out, hard bounce, or email consent unknown (GDPR-enabled organizations only). Added email status to Results fields as well.

EMAIL

Define Audience Using Custom Supporter Query - Identify your audience from a custom Supporter Query "on-the-fly" instead of needing to segment the list before selecting the audience.

Email Insight - We have added a link on the Emails tab directing to the Insight Query tool, for ease in getting detailed reporting of your blast results. Added Date Sent to Metrics to Return.

Sent and Unsent Emails - Email Blast lists have been split into separate tabs, whether the email is in Draft status and unsent, or if it is in Completed status and sent to the recipients.

Email Recipients and Conversions - Email Blast and Email Series results have been split into Recipients and Conversions.

• Recipients tab displays how far in the email funnel your audience reached for that particular message, such as delivery status, whether they took action, whether their subscription was modified as a direct result of that email, and how many unique links that supporter clicked. This is a good report for identifying bounced emails and why.

• Conversions tab displays any actions that were taken on an Engage form as a direct result of that email blast, such as making a donation or signing a petition or messaging a target. Only supporters in the email blast audience will display here; supporters who took action but were not targeted in the email blast do not report here but will report in the Activity results. Audience members may display more than once as a Conversion if different links represent different actions to take.

IMPROVED EMAIL TEMPLATES

When you make a new Email, our new email layouts make it a lot easier to create great looking emails out of the box. We've added easier to understand names and made them significantly easier to modify to suit your preferences.

PEER-TO-PEER

Default Fundraising Goals - On the Setup tab of Peer-to-Peer events, you can now set up default goals for Fundraisers and Teams. What you enter here will appear as a default value. Supporters can then move forward with your selection or enter their own amount.

Include Registration Costs Toward Goal - If a Registration Level includes a Fundraiser page, you can now count registration fees toward the goal.

Click here for more info.

SOCIAL ACCOUNT MANAGEMENT

We've made significant improvements to the social account management and attachment process, including support for Business Manager accounts. Part of this work includes new permissions in our integration with Facebook. Consequently, if you have attached Facebook accounts, you will need to reauthorize them in Salsa Engage. When you click into an affected account, you'll have the option to "Re-authorize" it. Users with access to Facebook accounts that are attached to Salsa Engage should log on to Facebook, then click the Re-authorize button in Salsa Engage. Click here for more information.

DISCOUNT CODES

You can now provide Event supporters with discount codes that can apply to either a specific ticket type or the transaction total of an entire purchase. For Peer-to-Peer events, discounts applied to an entire purchase also apply to optional add-ons. Click here for more information.

PRE-POPULATED FORMS

Salsa Engage now enables you to set forms to be pre-populated with name and address information for returning supporters. Click here for more information.

STYLISTIC CONTROL OF P2P LEADERBOARD AND GOAL TRACKING HEADERS

We've also given you greater control over the look and content of the Peer-to-Peer Leaderboard and Goal Tracking headers so you have more freedom to complement your P2P form design.

We're continually enhancing Salsa Engage, and if you are using Cloning to create new Activities and Emails, you're probably missing out on great new features. If you are creating new Activities or Emails, it's best to create them from scratch to ensure that they include the latest and greatest layouts and Elements.

TICKETED EVENTS AND PEER-TO-PEER FUNDRAISING EVENTS

Ticketed Events and Peer-to-Peer Fundraising Events have an all new registration and checkout process for supporters. The new process is more intuitive and provides a smoother and more visually appealing registration experience. The update is backward compatible, so you shouldn't have to do anything to existing fundraisers or events. This update includes the following:

• The ability to require custom questions.
• The ability to reorder custom questions.
• Fundraising can be optional for any fundraising registration type.
• Supporters can opt to complete their fundraising page setup at a later time.
• Supporters can purchase fundraising registrations for other people without having to reuse an email address.
• The number of required fields for checkout has been reduced for free events.
• There is a new "P2P Fundraiser Login" button element that can be placed anywhere on a P2P event page so people can log in without having to go through the normal workflow.
• There is a new "Public Display Name" field, where supporters can choose how they are represented on the donation ticker.
• Dashboards and exports have been improved for better data management.

Click here to see a demo event. Click here for more information.

VISUAL EDITOR

New Suggested default layouts for Sign-Ups, Fundraising, Targeted Actions, Legislator Lookup, and Petitions. Click here for more information.

The new Spacer Element enables you to The new Spacer element enables you to realign elements. You can then modify the spacer’s width, height, background color/image, and more.

For forms and emails, we’ve added additional Rows menu options that make it easier and quicker for you to build good-looking pages and emails. Following are the new options:

• Redo header
• Redo footer
• Hero block
• Right image, left text
• Left image, right text
• Two columns image with text
• Three columns image with text
• Four columns image with button
• Two columns, right image with text (activities only)
• Two columns, left image with text (activities only)

SECURITY UPDATE

Salsa Labs is actively working on disabling TLS 1.0 for Salsa’s Services. In the interest of improving internet security and to employ best practices, TLS 1.0 is being sunset across the web in favor of TLS 1.1 and 1.2. Click here for everything you need to know.

February 2018